Putting the Public Back in Public Relations (Inbunden)
avBrian Solis, Deirdre Breakenridge
ISBN: 9780137150694 - UTGIVEN: 200902Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "publ[...]
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Häftad)
avBrian Solis, Ashton Kutcher
ISBN: 9781118003763 - UTGIVEN: 201103The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time. It le[...]
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution (Inbunden)
avBrian Solis
ISBN: 9781118077559 - UTGIVEN: 201110Today's biggest trends -- the mobile web, social media, real-time -- are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an ever expanding "Egosystem," in which we all belie[...]
What's the Future of Business: Changing the Way Businesses Create Experiences (Inbunden)
avBrian Solis
ISBN: 9781118456538 - UTGIVEN: 201303Rethink your business model to incorporate the power of "user" experiences "What's the Future of Business?" will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new genera[...]
X: The Experience When Business Meets Design (Övrig)
avBrian Solis
ISBN: 9781118456545 - UTGIVEN: 2014-09-24Prioritize user experience design to deliver remarkable service worth sharing If you search for the "7 stages of experience," you're sure to find some of the most incredible thoughts on experience design going back to Walt Disney himself. But why is experience so important? Because the very people [...]
